Ikea surprises us with a new piece of simplistic innovation. This time it’s the KNÄPPA, a flat-pack cardboard digital camera which runs on two AA batteries and can hold 40 x 2.3 megapixel images.
Designed by Jesper Kouthoofd, the recyclable camera is made out of one piece of folded cardboard which is secured by two plastic screws. A single circuit board holds all the electronics, camera sensor and integrated USB connector. There is a combined on/off and shutter button on the front – holding it down for a few seconds turns the KNÄPPA on or off and a “firm click” takes a photo.
Instead, limited numbers of the 4.13 x 2.56-inch (105 × 65 mm) camera will be given away in IKEA stores to promote the new PS 2012 furniture collection – with the aim being that shoppers will use it to share images of the furniture range in their own homes (hopefully not of the un-connected parts of course)