Mark Jeffery and Guy West started their first shoe business at age 16 , selling customized rejects of shoes from local shoe factories. This year Jeffery West are celebrating their 25th Anniversary! To celebrate this great event they’ve lined up a series of collaborations and the first one is “between” Sailor Jerry and Selfridges called ; ‘Stewed, Shoed and Tattooed’.
Every customer that purchases a pair of Jeffery West shoes over the 4-week period, in the Men’s Shoe Department of Selfridges’ flagship Oxford Street Store, will have his or her shoe tattooed by Aasen Stephenson, from design brand Deathhouse.
The concept behind Stewed, Shoed and Tattooed honours a legendary piece of ‘Sailor Jerry’ flash that harkens back to the days of sailors spending their shore leave on Honolulu’s iconic Hotel Street.