How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge

Some interesting parts from Debbie Millman’s “Brand Thinkink and Other Noble Pursuits” and more good reasons why you should think of developing a brand experience for your product.

Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in branding and marketing, in creating a branded experience that can satisfy the connoisseur, bring in new converts, be accessible to all, and irresistible in its appeal.

Stanley defined the very feel of Starbucks in an era when the brand was becoming a cultural icon. Read more on Stanley’s personal thoughts via this link.

Thanks to FastCompany.com and DavidAirey.com for this great article

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Artist, Producer, Musiclover, Fashionisto, Lifestyle Plugger Born & Raised in Amsterdam, brought up in the country with the most diverse cultures and lifestyle blend into one big melting pot. A village with the entourage of a metro pole. This site is all about music, fashion, gadgets and events.
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